From Paper to Pixels: Digital Signage

From Paper to Pixels: Signage for Multi-Site Brands vs Poster Marketing

For modern, multi-location businesses, brand consistency is everything and that’s where digital signage for multi-site brands makes a real impact. As marketing moves faster than ever, traditional poster campaigns are struggling to keep up with the pace of change.

The challenge with poster marketing

Poster marketing has long been a familiar choice, but it’s far from efficient for brands managing multiple locations. The design, printing, distribution, and installation process consumes time and money, only to result in waste when the campaign ends. Without a unified system, maintaining consistency across every branch is nearly impossible.

By contrast, digital signage solutions offer instant flexibility, helping brands stay relevant, responsive, and sustainable.

Centralised control and remote updates

Duotone’s Digital Signage Solutions allow brands to manage their displays across multiple sites from one location. Content can be updated remotely, ensuring every screen reflects the latest campaign, offer, or announcement instantly, no printing or manual installation required.

This level of control keeps every site on-brand, up to date, and consistent, whether in retail, hospitality, education, or corporate environments.

Dynamic, sustainable, and impactful displays

Unlike static posters, digital signage for multi-site brands uses animation, video, and live data feeds to capture attention and engage audiences. It also eliminates the environmental impact of print runs and transport, supporting your organisation’s sustainability goals.

Duotone partners with trusted display brands such as Samsung, ViewSonic, and Promethean, offering custom-fit solutions that include interactive boards, LED walls, and Google-integrated displays.

Upgrade your marketing from paper to pixels

Switching to digital signage for multi-site brands means your marketing can evolve as quickly as your business. With Duotone, you’ll gain the tools to manage content instantly, reduce costs, and deliver consistent, high-impact visuals across every location.

"At Bus Éireann, we wanted to enhance communications locally throughout Ireland and Duotone provided an audio-visual technology solution for us. They listened to our requirements and then worked closely with our IT team to develop and install digital displays in canteens and offices nationwide, to facilitate both corporate and local communications, ensuring our employees are kept up to date with the latest news. They provided training for our local teams to manage content and we found the user interface relatively straight forward and intuitive. Duotone have been extremely professional and provided on-going support to us throughout the process."

~Claire Doolan, Internal Communications Specialist, Bus Eireann.

"We have been using Duotone for many of our IT needs over the last few years and have found them to be excellent. Will and the team are knowledgeable, helpful, and always competitively priced. Their customer service is exceptional, and we would have no hesitation at all in recommending them to another organisation."

~Kieran Tierney, St Patrick's National School, Chapelizod

"We developed a great partnership with Duotone and their dedication to our company is evident in all aspects. We appreciate their attention to detail and personal approach. Working with Duotone has been a great decision for Bus Eireann, and we would recommend them to everyone."

~Stjepan Coric, Bus Eireann

"We cannot thank Duotone enough for helping us here at Blue Teapot Theatre Company. They were very helpful when we needed an interactive whiteboard and gave us excellent advice. Their service is sublime, and any problems were solved immediately. "

~Blue Teapot Theatre Company

"Having recently purchased Viewboards from Duotone, we are delighted to recommend the company and their product. Ciaran and his team were great to deal with, had great aftersales service and were prompt with replies and queries. The teachers have found the Viewboard easy to use and very functional and the training provided by Duotone was very helpful in getting us started on the new boards."

~Maria Bourke, Principal, St. Michael's N.S.

"When dealing with Duotone we found them to be very professional and courteous to work with. The quality of service and support was very prompt and reliable. We will be dealing with them again. "

~Matthew Coldrick, ICT Co-Ordinator, St Murdachs College

"At the Early Years Shop, we look to Duotone to supply IT solutions for our online shops and support services. We can always rely on a prompt and professional response to any queries from their efficient and friendly team. We are happy to recommend Duotone to companies. "

~Bill Mc Connell, Managing Director, Documation

"The service provided by Duotone has been excellent – from first making contact with the company – the information/briefing meetings and the advice. The installation and the professional support for our staff, and the assurance that support will be provided on an ongoing basis until we have the confidence to move on our own. "

~Noel Colleran, Principal, Templemore College for Further Ed

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Signage for Multi-Site Brands vs Poster Marketing

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